How to Film Art Videos and Take/Edit Pictures of Your Art!

Hey everyone! Today I’m back with a super quick post, but I thought it could be very helpful for many of you interested in Hand Lettering, and maybe even wanting to start your own art account, or simply documenting your creative journey. Alright, let’s get started! (No fancy cameras needed: just use your phone!)

When I first started lettering, I fell in love with the satisfying videos on Instagram–as I’m sure most of you have, as well. I originally just posted pictures of my artwork, but wasn’t loving the way any of it looked. After trial and error, I finally found a decent app and some decent strategy to editing my pictures. I first started out using Instagram filters(embarrassing, I know) and then tried the editing in apple photos, but just didn’t love any of it. I decided to take my pictures to Lightroom Mobile, and my life has been forever changed. If you have never heard of it, or don’t have it downloaded yet, RUN! This app single-handedly saved my feed. Let me show you some comparisons of pictures I have edited on there.

Alright, now that you’ve seen what Lightroom can truly do to some pictures, let me give you some tips.

First, you must decide what you are wanting your feed to look like. For example, I decided I wanted mine to have a light background, be bright, and make the colors that I use in my art pop. You must decide what kind of feed you’re going for in order to know what to adjust on your pictures, where to take them, and how to take them.

Second, you want to maintain the realness in your art. I have filters that I love to use for my personal Instagram, but they seem to totally change the colors, contrast, and just about everything else when I apply them to my art. I want my art to look, on camera, how it looks in person. I want people to see the art that I see and love.

Finally, you must find somewhere good to take pictures. If you are looking for a bright, colorful feed like mine, I would recommend finding somewhere near a window. (Pro tip–watch for shadows when taking your pictures. If you’re close to a light source, such as a window, there will be shadows, but their effects and appearance in your photos can be limited depending on what angle you take the picture from!) I would also recommend taking your pictures in the middle of the day when you have lots of natural sunlight. Fluorescent light is so much harder to work with and edit.

Now that we have some basic tips out of the way, let me share with you how I always edit my pictures.

I first start with exposure, and decide whether I need to make my picture brighter, or possibly even dimmer. I usually go brighter, as it makes the paper and background look whiter. I then slightly adjust the temperature and decide whether my photo needs to appear warmer or cooler. Simple rule of thumb I follow: If it’s cloudy or gray outside I “warm” the picture up and if it’s super sunny, giving my picture an orange hue I make the picture “cooler”.

Those two things being the most IMPORTANT in your editing game, shouldn’t be affected too much if your picture is taken in good lighting. Finally, I make minor adjustments to highlights, saturation, vibrance, and a few other little things. I usually do this individually for each picture, as all pictures are a little different.

Here are pictures of the settings I use on pictures of my art. Feel free to use these settings and tune them to your liking!

Alright, now that we have our photos figured out, let’s get into video!

This was SUCH a challenge for me for the longest time, but I laugh at myself now thinking about how basic my setup is. All you need: a selfie stick.

Heres a photo showing you my setup for video footage:

When taking video, I always make sure to have natural lighting. I get close to a window and make sure that the shadows aren’t bad in the frame. Once I finally found a place that worked for me and fit the style of the video I desired, I’ve since used the same spot daily for almost a year! Trust me though, it can be hard to find a spot in your house! It took me a few years before I finally found a decent video setup that worked for me. Hopefully with some of my advice and tips, you can find a video spot quicker!

Okay, once you have the perfect video place and get your video recorded, editing was another struggle I had. Again, I think I wave overthought the process, and simply just use iMovie on my phone. My BIGGEST advice, however, is to rotate all of your videos 90 degrees before saving! This way you can keep the dimensions of your video the same, making sure that it isn’t cropped on TikTok, Pinterest, or Instagram! Once you save your video from iMovie to your camera roll, go to your photos app, click “edit” and rotate it back! I’m not sure why, but iMovie, for mobile devices, will automatically crop your video to a square which looks tacky on certain social medias.

Alright, I think that is all of my best advice on photo and video for your art! Please let me know if you have any further questions, or share some advice with me! I am always looking for ways to improve the look of my feed and increase the quality of the content I post!

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